A two-second delay in page load time could increase a website’s bounce rate by 103%, a report from Akamal Technologies found. When users encounter a slow site, they leave. Site speed also impacts your bounce rates. In fact, a 0.1-second improvement in mobile website speed results in an 8.4% increase in conversion rates for retail businesses, Google found in a 2020 study. Simply put, fast sites increase conversions - and slow sites reduce them. Page load time has always been important for a pretty obvious reason: conversions. Want to learn more about how to improve page load speed? Here are some key areas to consider. And now, with recently announced core web vitals, speed is more critical than ever. SEO specialists quickly started trying to optimize on-page elements and make the search engine cut. In 2018, Google introduced page speed as a ranking factor for mobile site speed. Google first announced that site speed would impact ranking in 2010 and has continued to demonstrate its importance. Why Page Load Time Mattersīefore getting into how to speed up page load time, let’s first understand why it is so critical. So, what can you do to make sure you’re optimized? Let’s look at some ways to make your web page faster, how to speed up page load time, and other best practices for page load time and increasing speed. Learning how to optimize web page load time in easy to implement ways is crucial to success.
With so many areas to consider, improving page speed can be a complex process. Every aspect of a website’s success is linked to page speed, from SEO to conversions, to user experience and beyond.įrom the hosting provider you choose to the application you decide to work with, there are a lot of areas that can be optimized. Page speed can make or break you on the internet.Ī faster page load usually means better results overall for your site speed.
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